How to boost local SEO

Local SEO is a search engine optimisation strategy which directly targets potential clients who are geographically close to the business’ outlet. By employing a local SEO approach, you are making yourself known to a target audience which can conveniently reach your business, resulting in a higher possibility of them choosing your brand for your products/services. Take a look at…

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How to track your website’s SEO performance

Google’s best kept secret is the way it displays search engine result pages (SERP) to people who are searching for something. So it's important to know where in the list of results your website appears to searchers in order to make sure that it can be found by people who are looking for a service or product that you…

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What is SEO and Why is it important?

What is SEO? SEO is a term used in digital marketing which stands for ‘search engine optimisation’. Plain and simple, the ultimate goal of having good SEO is ranking #1 on search engines such as Google. It refers to the use of certain terms and phrases in one’s website which search engines utilise for page positioning, which generates traffic…

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