How to boost local SEO

Local SEO is a search engine optimisation strategy which directly targets potential clients who are geographically close to the business’ outlet. By employing a local SEO approach, you are making yourself known to a target audience which can conveniently reach your business, resulting in a higher possibility of them choosing your brand for your products/services. Take a look at…

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What is SEO and Why is it important?

What is SEO? SEO is a term used in digital marketing which stands for ‘search engine optimisation’. Plain and simple, the ultimate goal of having good SEO is ranking #1 on search engines such as Google. It refers to the use of certain terms and phrases in one’s website which search engines utilise for page positioning, which generates traffic…

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